📉Sales marketing
Sales volumes
Advertising business model
The advertising model will be launched in Q4 2018 and will focus on local events, but, according to our estimates, a full-scale rollout will happen when there is total of over 2 million people on the platform.
The advertisers from the traditional outdoor advertising market are slated to most intensely manifest in the 10 largest world cities (without taking into account the switchover of digital advertising specialists):
New York
London
Berlin
Paris
Beijing
Tokyo
Seoul
Singapore
Hong Kong
Moscow
Minimum annual turnover of outdoor advertising in 2017 in each of these megapolises comprised an average of $280 million. Spheroid Universe plans to engage Advertisers in each of these cities, with an average budget of $700,000 and above, which amounts to 0.25% of the market.
Price formation
Self-regulation via market demand, supply and competition mechanisms.
The price of Spaces and the cost of commercial AR publications is determined via the aggregate of market mechanisms
The prices for development and customization of commercial AR publications is set by Developers and Artists on the marketplace, or in a personal discussion with the client.
Sales channels
The app is installed for free
Sale of Spaces and AR publications by developers is conducted via the Spheroid Universe
marketplace
Advertising sales are conducted via the advertising network’s services in the personal
profile of Advertisers and Space Owners
Sales model
From our point of view, the most efficient AR advertising sales model entails partnering with companies that are involved in marketing:
Creative agencies
International networking agencies
Event agencies
Major outdoor advertising market operators
These partners will introduce a large number of potential advertisers with the Space XR world, taking it upon themselves to establish brand presence and development within the platform.
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